Case Study · 2026 · Web Design & Build
Fytomax Nutrition
The premium B2B presence the science deserves — seventeen pages, one narrative, built for formulators.
About the Project
Fytomax Nutrition Private Limited is a 2020-founded joint venture between two heritage Indian houses — Mahyco (seed science) and Kanoria (chemical processing). Its facility in Chhatrapati Sambhajinagar, Maharashtra is India's first membrane-filtered Soy Protein Isolate plant, producing FYTONEX® SPI alongside Soy Fibers and Soy Syrup co-products.
AI Brand Solutions designed and built a seventeen-page site that reads as one narrative: a canvas-driven particle hero pulling the eye into the FYTONEX mark, a kinetic GSAP scrubber introducing the Mahyco × Kanoria parentage above the fold, card stacks laddering visitors into the product pages, and a scrub-driven horizontal timeline telling the brand-origin story most B2B competitors leave untold.
The technology page is the single biggest differentiation surface: an interactive before/after slider contrasts conventional acid-precipitation processing with the membrane method — preserved protein structure, lower sodium, cleaner taste. FYTONEX® leads with 90% protein, under 1% fat and Indian soy origin, while an Applications Centre offers a six-category filterable grid built for R&D teams.
The technical foundation: unique titles and metas on every page, eight JSON-LD blocks, seventeen URLs in sitemap.xml submitted to Search Console, a branded 404, security headers and long-cache assets. Product and applications imagery made on Image Studio. Designed by Kushal Chudiwala; running on Vercel with GA4 and Cloudflare-fronted assets.
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Industrial science, told as an editorial story — see the full build.